Arts & Culture, Lifestyle, Style

Tiffany & Co. launches 2nd campaign for #KnotOnMyPlanet to save elephants

  • By Calvin Chong

tiffany-save-the-wild-doutzen-sunnery

Unveiled recently at New York Fashion Week, the #KnotOnMyPlanet is a sustainability initiative started by Tiffany & Co. and this marks the second run of the campaign, in collaboration with Doutzen Kroes.

The global ambassador of Elephant Crisis Fund, Doutzen Kroes, along with a long list of models and celebrities including Sunnery James, Soo Joo Park, Elle Fanning and David Hallberg, have joined hands to spearhead the campaign, in support of ending elephant poaching and ivory hunting.

Soo Joo Park
Sunnery James & Doutzen Kroes
Achok Majak
Adwoa Aboah
Imaan Hammam
Jeanne Damas
Mariacarla Boscono
Sara Sampaio

Aligned with the launch of the #KnotOnMyPlanet campaign, Tiffany & Co. has also launched the Tiffany Save The Wild jewellery collection, where  100% of the profits will fully benefit the Elephant Crisis Fund, with a minimum donation of USD $1,000,000 by January 31, 2019.

And here’s what the stars have to say in support of #KnotOnMyPlanet:

And to further support the campaign, Tiffany & Co. has also launched The Tiffany Save the Wild collection, where 100% of the profits from the collection sold will fully benefit the Elephant Crisis Fund, with a minimum donation of USD $1,000,000 by January 31, 2019.

Featuring the silhouette an elephant in brooches, charms and necklace pendants, the Tiffany Save The Wild Collection is priced from US$150 onwards.

Aside from buying the collection, for those of you who want to join in support of the campaign, you can also tie a knot and share the image on social media under the hashtag “#KnotOnMyPlanet“, or donate directly to knotonmyplanet.org.

 

The Tiffany Save The Wild collection by Tiffany & Co. is available at selected Tiffany & Co. boutiques worldwide from September 2017 onwards.