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H&M unveils the Erdem x H&M collaboration for 2017

  • By Calvin Chong

An annual fashion celebration, H&M has announced its latest designer collaboration and it’s with London designer Erdem.

Set to launch this 2nd November, the Erdem x H&M collection will be featuring not only womenswear but also menswear, which is a first ever attempt for Erdem himself.

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And on top with the collaboration with Erdem, H&M has also partnered with renowned director Baz Luhrmann to create a special fashion film to present the collection.

For this breaking announcement, a teaser trailer has been released by H&M. See it below.

Featuring sleek suits and dapper overcoats, the Erdem x H&M menswear looks like a must for all wardrobes and aside to that, we can expect Erdem’s signature floral prints at play too.

And, of course, we can expect accessories and bags in play as well.

On the collaboration, Erdem says, “I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.”

 

Stay tuned as we bring you more updates on the Erdem x H&M collection including sneak peeks of the pieces.