One known for its classic American looks and another sings the tunes of the streets, the latest craze in fashion will definitely be the Tommy Hilfiger x Vetements capsule collection.
The Zurich-based streetwear brand and the classic American label has recently dropped the bomb to their followers on Instagram, showcasing the Tommy Hilfiger hoodie getting a Vetements twist to it.
On the collaboration, Tommy Hilfiger himself says, “The fact that a disruptive designer like Demna Gvasalia would want to do something with our brand is a tremendous compliment… What they’ve done is quite genius. They have their own rule book. They do what they want and do it when and how they want.”
While Tommy Hilfiger posted only a snapshot of the clothing, Vetements took to its Instagram to give a sneak peek of its lookbook, which features real people wearing the garments on the streets of Zurich.
While the collection is set to only launch in February at Barneys New York, Harrods and Colette, we have gathered that it will include a plethora of unisex items including oversized hoodies, short-sleeve T-shirts, beanies and socks in hues of gray heather, navy, red and fuchsia.
We think that the hoodie will be a staple in the next Men’s Fashion Week. What say you?