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Dior Men’s campaign with Raymond Pettibon’s works

 
Dior Men’s campaign with Raymond Pettibon’s works

Since Christina Dior was a gallerist and art collector before he began his eponymous couture house, it makes sense for the Dior Men’s Autumn/Winter 2019 collection advertising campaign to be shot in a decor inspired by the atelier of one of the brand’s newest collaborators.

Following KAWS and Hajime Soyama, artistic director Kim Jones enlisted esteemed punk-era visual artist Raymond Pettibon for his A/W ’19 collection and used his works as the backdrop for the images lensed by Steven Meisel. “We selected some of our favourite pieces of Raymond’s work which had never been seen or shown before because they were things I loved,” Jones said.

Features models Arno Dewit, Jeremiah Berko Fordjour, Guirec Murie, Kohei Takabatake and Ludwig Wilsdorff, the campaign is art directed by Ronnie Cooke Newhouse and styled by Melanie Ward.

Here, a behind-the-scenes look at the Dior Men’s Autumn/Winter 2019 collection campaign: