Things are looking up for Eddie Peng, the Taiwanese-born Canadian actor, who is casted to front the Boss Eyewear Fall/Winter 2016 campaign.
Marking his second appearance with Boss Eyewear, Peng is known for his gritty and realistic performances in high-profile movies including the coming film with director Ann Hui – The Great Escape.
On his returning role, Peng says, “I hope that it will inspire men to look their best. Design and comfort is the key, as it can build a person’s self-esteem. This season’s range of eyewear is modern and sporty, yet it has a retro touch.”
Shot by renowned photographer duo Inez van Lamsweerde and Vinoodh Matahin, the campaign brings a striking contrast to its look and feel with the raw industrial spaces as a background, while maintaining the sense of modern masculinity that Boss is so proud of (see video below).
Retro inspired but headlined with modern shapes and flexible styles, this eyewear collection is definitely in for our Fall/Winter wardrobe shopping list.
(Photos and video: Boss Eyewear)
